Have you ever taken a good look at how many individual steps your day-to-day operations involve? How many different documents or spreadsheets do you handle a day? How many programs do you use to manage them?
With the right apps and integrations, you can handle more than just loan management in Salesforce. Lenders can manage ACH transactions, background and credit checks, and documentation within the platform. The result? A clearer picture of your business.
First, what’s the difference between a Salesforce App and a Salesforce Integration? Apps are built natively in Salesforce and downloaded directly from the AppExchange. Integrations are separate programs that communicate information with Salesforce. Both let you choose how you want Salesforce to work, but you have to download integrations from their respective sites.
What they have in common is that they both give you more ways to manage your cloud lending. If you want more data, you can collect it with an app. If you want to assess risk, you can add an integration. However, there are three types of features that all lenders need. Once you’ve covered the necessities, you can add features to boost your competitive advantage.
Your digital lending would be all but useless without ACH processing. Think just for a moment about all the transactions you handle from day to day. To make your transactions move quicker, you can move them to Salesforce.
In addition to providing faster transactions, bringing ACH processing to Salesforce creates fewer processes. Integrating these services makes it simpler and safer to process funds. You can choose from Salesforce integrations built for ease-of-use, your transaction volume, or any number of factors. Here are two examples of ACH processor Salesforce integrations.
ACHWorks is an ACH processor with Salesforce integration that’s been around since 1993. Its set-it-and-forget-it style means that once you configure it, it runs on its own. But what about security? Worry not. They prioritize, keeping sensitive information safe. ACHWorks includes encrypted transactions, tokenized account information, and hands-on support.
If you want a highly customizable ACH processor, it’s ACH.com. Their service handles recurring transactions, system-generated file uploads, and one-time web transactions. They also offer real-time analytics for more complete data. To top it off, ACH.com will handle your setup, training, and maintenance.
Assessing risk is one of the most important tasks you have as a lender. Think of how many different programs you use to get the complete picture of your borrowers—background checks, credit checks, spreadsheets, or databases managing their information. The list goes on. What can you add to reduce your risk assessment to a series of clicks?
First, move all the data about your deals to Salesforce, so you’re working with the complete picture. Next, integrate programs to verify, check, and assign risk scores to that data. Need some ideas to start? Here are some Salesforce Apps and Integrations to get you started.
One of the most well-known platforms for risk checking, Experian offers full Salesforce integration. You can verify phone numbers, email addresses, and postal addresses all from inside Salesforce. They’re also Salesforce Service Cloud Certified, so you know you’re banking on quality. Their data verification service works in over 240 countries and includes live support for around the clock help.
LexisNexis comes as a Salesforce App, available right from their AppExchange. They specialize in gathering data on your applicants, populating it in Salesforce, and using the data to evaluate your borrowers’ risk. LexisNexis also provides you with a score generated using all risk data, including non-traditional credit data. Coupled with Experian’s data verification service and your processes in Salesforce, risk evaluation can move faster and do more.
If you work with construction loans, you know the importance of having regular site inspections. Keeping them scheduled tightly with milestones can be managed right from Salesforce. When a site is ready to be inspected, you can make everything happen with the click of a button.
Quiktrak doesn’t just order your site inspections. It checks data to confirm you have the right site, adds detailed reports to your opportunity or deal, and leaves them readily accessible whenever you need them. Need multiple inspections? Don’t worry. You can order as many as you need without leaving Salesforce. QuikTrak also keeps track of interviews, photos, notes, and summaries. Since it’s an app, you can quickly download it from inside Salesforce.
Lending is document-heavy. You don’t have to look around at the files and loose papers to know. Contracts, releases, agreements, notes. When lenders talk about streamlining their digital lending, they’re talking about this. How do you get your documents integrated without wasting more time? And what more do you stand to gain?
Uploading paper documents is only part of the process. Making sure you have the information available and being able to use it are arguably even more critical. Ocrolus takes scanned documents and organizes them based on their contents. Tax forms stay with tax forms. Bank info stays with bank info. And all of them stick with their deals. Additionally, their scanner checks for tampered documents and provides you with fraud alerts when detected.
Document management is only one part of the process. Have you considered document generation? Conga allows you to create on-brand documents for your clients, which you can send for digital or in-person signatures. Its interface is easy to navigate and intuitive, taking pressure off your sales team. You can also pick templates and merge documents.
Your CRM is only worth it if you use it. While these are only a selection of Salesforce’s functionalities for lenders, you can configure it to do nearly anything you need. Covering your basics is just the starting point. After, you can start handling your client communications, marketing, and even support in Salesforce.
When your loan management takes place in Salesforce, the rest is up to you. If you’re unsure about which services can help mold your CRM to your lending, reach out to a certified Salesforce administrator who can help you choose.
President and founder of Fundingo’s loan origination, underwriting, and servicing solution with 10+ years of experience in the alternative lending space and a deep understanding of the operations within this industry. An innovative leader that has built a solution recognized by Salesforce CRM for making an impact within the lending industry by helping companies make faster, better decisions.