As a marketing advisor, Peter brings a wealth of experience and knowledge to CloudMyBiz, Peter has over 30 years of experience developing and implementing successful marketing strategies for technology companies. He has held senior roles for various technology vendors, including Authoria, Lotus, and IBM.
Over the years, Peter has specialized in Software-as-a-Service (SaaS), Cloud-based solutions, Marketing, Messaging, Customer Acquisition Plans, and Marketing Content. He is the Managing Partner of SaaS Marketing Strategy Advisors, which helps SaaS companies acquire and retain customers.
Peter is an avid gardener, with a specialization in tomato plants! However, his gardening time is unfortunately restricted by the whims of New England weather. Otherwise, he can likely be found watching European football (soccer), and cheering on Manchester United.