Maintaining a competitive edge in today’s alternative industry is not an easy undertaking. If a company is to succeed, it must place a high value on its relationships. It is, however, very different in today’s commercial world to manage and preserve these partnerships. Building relationships with existing and new customers, increasing revenue and ensuring that the correct information gets sent to them at the right time requires more than just sector expertise.
Enter Salesforce Financial Services Cloud.
What is Salesforce Financial Services Cloud?
Salesforce Financial Services Cloud is an integrated platform meant to foster generational customer relationships. Powered by Lightning, Financial Services Cloud makes it simple for advisors to provide the concierge-level service and tailored, proactive advice that clients expect. In the end, advisors may spend less time gathering client information and more time giving comprehensive, goal-based advice that places their clients at the center of everything they do with an upgraded set of productivity and engagement tools.
What Business Value Does Salesforce Financial Services Cloud Provide?
Every customer’s life cycle is unique, and Salesforce Financial Services Cloud provides the ability to see the customer’s journey from start to finish. It can solve any problem firms confront, regardless of the financial services sector they are in, and thus, is important in keeping up with the challenges of the changing times.
Who can Take Advantage of Financial Services Cloud?
Financial Services Cloud delivers an integrated platform that you can adapt to the high-touch relationship model of any financial services organization. From CDFIs to MCAs, Financial Services Cloud can enable your team to provide personalized advice at scale across any channel or device.
What Functionalities Make it Different from Other Salesforce Products?
Industry experts have established that Salesforce’s Financial Services Cloud is the best-suited cloud solution for financial services firms since its debut in August 2015. Wealth management organizations, insurance companies, and banks all use this service, a combination of the Sales Cloud and Service Cloud. FSC can help bankers and financial advisers better understand their customers to tailor their sales approach to meet their needs.
Specifically, Financial Services Cloud has all the fundamental Sales Cloud functionalities and new custom fields and objects that model financial accounts, assets, liabilities, and goals for both individual clients and entire households rendering it a formidable option for building your loan management solution upon. This functionality means that advisers no longer need to spend time and money customizing their CRM to speak the language of their organization.
If you are looking for a digital solution to organize your processes as an alternative lender, check out how Fundingo leverages the Salesforce platform to help you.